new website coming soon! www.iheartpinays.com
I ❤️ Pinays is in the process of a full glow-up — new site, new products, and better-than-ever quality. Stay tuned!
Love always,
Swiper ❤️
i heart pinays
i heart pinays
I ❤️ PINAYS WITH A SUBTLE “Y,” WHETHER YOU ❤️PINAYS, PINAS, OR BOTH... ;)
At the core of the brand is our signature I ❤️ PINAYS shirt. This reimagined graphic plays with language, identity, and symbolism. The “Y” in PINAYS is intentionally faded—allowing the word to morph into PINAS (a colloquial name for the Philippines), or something sounding more bastos depending on how you want to interpret it! Hehe.
I ❤️ PINAYS is for everyone! The girlies, gays, and theys to the front tho. Isa, dalawa, PERIOD!
I heart pinays featured in “best kept Secret” article
Quote Source — Best Kept Secret
“Object Overview:
The I ❤️ PINAYS shirt, designed by Mikayla “Swiper” Delson in 2024, takes a widely recognizable American graphic—the I ❤️ NY format—and flips it with layered intent. At first glance, the shirt reads as a celebration of Filipina identity. But the design does more than assert affection, it experiments with typography to open up multiple readings. As the “Y” fades, PINAYS becomes PINAS (a colloquial name for the Philippines), or, something more risqué. The visual pun invites the wearer and viewer to decide how they see it—playful, political, or both.
What began as a personal design idea became a reflection of a broader question: who gets to be centered in streetwear, and what does it mean to create for oneself and one’s community rather than for a market?”
About I ❤️ Pinays
I Heart Pinays is a Filipina-founded streetwear brand by Swiper that celebrates Pinays, culture, and identity—serving the girlies, gays, and theys first. Unapologetically bold and a little playful, the brand offers femme-forward, gender-inclusive styles that go beyond the basic unisex tee, creating statement pieces that can be dressed up or down with any outfit.
Centering femme, queer, and diasporic identities, I Heart Pinays proudly gives us a space in streetwear. This isn’t just fashion—it’s reclamation, reminding us all that being seen is powerful.
The Statement Tee — I ❤️ pinays
At the core of the brand is our signature I ❤️ PINAYS shirt. Inspired by the iconic I ❤️ NY design, this reimagined graphic plays with language, identity, and symbolism. The “Y” in PINAYS is intentionally faded—allowing the word to morph into PINAS (a colloquial name for the Philippines), or something more risqué depending on how you read it. It’s a wink, a challenge, and a layered love letter all in one.
I ❤️ Pinays with a subtle “Y,” whether you ❤️ Pinays, Pinas, or both... ;) Interpret it how you want… but iykyk. Isa, dalawa, PERIOD!
Why We Exist
Streetwear has long centered the male gaze and mainstream ideals. I Heart Pinays flips that script by offering femme-forward and gender-inclusive styles that feel good and mean something. It’s not just fashion—it’s reclamation. It’s about proudly taking up space in design, language, and identity.
Our pieces are made to spark conversation and remind you that being seen is powerful.
contact me!
For any questions, size exchanges, or other inquiries, please fill out the form below or email swiper.iheartpinays@gmail.com